I really don't understand why online stores offer sales for a short period of time - say like 4 hours. NFLShop.com sent out this email yesterday that they were going to have a sale for only 4 hours, from 7 PM to 11 PM, on Sunday, November 25th. They sent it about 5 PM on the same Sunday. What is the point? Is it to see how effective the email advertising is? That's the only thing that makes sense in providing a sale that has such a short lead time in advertising, and a short time of effectiveness.
You'll notice that I didn't mention it until the sale was over. That's because I think this practice is stupid. If it were a brick and mortar store, I might see a point to a very, very short sale - you might expect traffic to be high, so you need to staff accordingly, and by doing so, increase the costs, so the owner might want to keep it limited. But online? Don't get it.


